Objectives and competences

Objectives

  • To substantiate and foster in students an integral concept of the company, through the knowledge of the agents, resources and the processes affecting same.
  • To train professionals in the analysis of markets, the identification of trends and the detection of opportunities at a local, regional, national or global level.
  • To convey to students the importance of "the customer" as the leading character of the company's commercial relations and "raison d'être" through the satisfaction of their needs.
  • To train students in the skills which will permit them to participate actively in local, regional, national or international market development projects, defining objectives, establishing strategies, managing resources and implementing action plans.
  • To develop in students the critical capacity and ethical responsibility in the analysis of business realities, in a manner which will allow them to diagnose situations and provide solutions to improve the competitive capacity of their company, with a focus on the leadership of processes or structures.
  • To confer importance to "the person" as the main architect of the progress of his/her organisation and society in general, and as a member of work teams in which he/she has to positively relate.
  • To promote in students a culture of peace and respect for the fundamental rights of individuals and democratic values, in particular, equality between men and women and their practical implementation in the personal and professional sphere and integration and improvement of the living conditions of disabled persons.

 

 General competences:

  • CG1    To be able to analyse and synthesize phenomena and situations.
  • CG2    To be able to plan and organise projects, effectively determining objectives, targets and priorities, establishing activities, deadlines and resources and controlling implementation.
  • CG3    To understand and state, at the proficient level, ideas and concepts orally and in writing in Spanish and/or Basque.
  • CG4    To understand and express ideas effectively, at a high level in English to be able to cope in any environment, and at an intermediate level in another foreign language, enabling to at least to speak fluently in the business environment.
  • CG5    To use of information and communication technologies in the field of study and in the professional context, on a user level, to allow access to sources of information, as a means of communication, relationship and storage of information, as a tool for learning and research etc.
  • CG6    To be able to search, select and manage information by different means.
  • CG7    To be able to solve problems from creativity, seeking alternatives, valuing same and making decisions.
  • CG8   To develop critical and self-critical capacity.
  • CG9   To be able to integrate and communicate with experts from other areas and in different contexts.
  • CG10    To develop interpersonal skills that allow positive relationships, recognising and respecting diversity and multiculturalism.
  • CG11    To give value to the ethical commitment to society and democratic values, from justice and sustainability, with a global and future focus and in particular to the promotion of equal opportunities between men and women and disabled persons
  • CG12    To develop autonomy in learning and tasks, and responsibility in collective commitments.
  • CG13    To be able to adapt to different situations and changing environments.
  • CG14    To be able to head projects or organisations, positively influencing the group, integrating persons and contributing to their development.
  • CG15    The predisposition to undertake projects, from the awareness and responsibility of the risks involved.
  • CG16    To internalise that the learning will continue throughout life.
  • CG17    To enhance the commitment to the organisation, from development and professional ethics, quality and continuous improvement.

 

Specific competences:

  • CE1    To handle the basic mathematical tools applicable in financial, commercial and statistical models.
  • CE2    To know and use the different statistical models used in commercial research.
  • CE3    To manage the information and communication technologies applied to management.
  • CE4    To understand the different models of business organisation, distinguishing therein the main functional areas and the most relevant decision areas.
  • CE5    To identify the role of the human factor in the company and to be able to describe people management processes
  • CE6    To be familiar with the fundamental economic concepts, both in a macro as well as micro environment.
  • CE7    To know how to analyse economic environments by orienting same to the decision making on the opportunity of specific business activities.
  • CE8    To understand and assimilate the principles and variables which condition the behaviour of the consumer and that of social groups.
  • CE9    To manage the different types of commercial or market research and be able to apply same and interpret the results for decision making.
  • CE10    To know how to identify the legal and regulatory implications in corporate management.
  • CE11    To know how to apply the accounting procedures and, based on the information obtained, to diagnose the economic and financial situation of the company
  • CE12    To be able to make economic and financial decisions in a small and medium company.
  • CE13    To be familiar with the main analytical accounting models and be able to apply same in corporate cost control.
  • CE14    To be apply the various collection and financing formulas in international transactions.
  • CE15    To be able to draw up strategies for market development.
  • CE16    To be able to make decisions in the management of Marketing-mix (product, price , distribution and communication).
  • CE17    To manage the mechanisms and techniques of commercial negotiation with customers.
  • CE18    To know how to draw up the marketing and commercial plan of a small or medium-sized company.
  • CE19    To understand the different formulas of business communication, especially those corresponding to advertising and public relations, and to be able to define and/or contract a communication campaign.
  • CE20    To identify the particularities of the different types of transport as well as the competencies of the different logistics agents and operators, being able to define and/or contract a logistic distribution plan.
  • CE21    To be able to design and execute a customer capture and/or loyalty.
  • CE22    To be familiar with and manage new marketing tools based on new technologies: relational, direct and interactive marketing, e-commerce etc.